Food supplement. Not a medicine. Sold by Musclesankle Ltd, London, United Kingdom.

Privacy Policy

Last updated:

1. Information We Collect

We collect information you provide directly to us when you place an order or contact us:

  • Order Information: Name, phone number, delivery address.
  • Contact Form: Name, email address, message content.
  • Automatic Information: Browser type, IP address, pages visited, referrer URL.
  • Cookies & Tracking: We use cookies for Google Analytics (analytics_storage) and Google Ads conversion tracking (ad_storage, ad_user_data, ad_personalization).

2. How We Use Your Information

We use the information we collect to:

  • Process your order and arrange delivery.
  • Contact you to confirm your order.
  • Respond to your inquiries.
  • Comply with legal obligations.
  • Analyse site usage and improve our service (Analytics).
  • Measure advertising effectiveness (Google Ads).

3. Legal Basis for Processing (GDPR)

Under GDPR Article 6, we process your data based on:

  • Contractual Necessity (6(1)(b)): Processing required to fulfil your order.
  • Legal Obligation (6(1)(c)): Compliance with UK/EU law and tax requirements.
  • Legitimate Interest (6(1)(f)): Improving our service, fraud prevention, marketing (with your consent).

4. Sharing Your Information

We may share your information with:

  • Delivery Partners: Courier services to fulfil orders.
  • Service Providers: Payment processors, hosting providers.
  • Legal Requirements: If required by law or court order.
  • Google: Via Google Ads and Analytics (anonymised for Analytics).

5. Your Rights Under GDPR

You have the right to:

  • Access your personal data.
  • Correct inaccurate information.
  • Request deletion ("right to be forgotten").
  • Restrict processing.
  • Data portability (receive your data in a structured format).
  • Object to processing.
  • Lodge a complaint with the Information Commissioner's Office (ICO).

6. Data Retention

We retain your order information for 7 years for tax and legal compliance. Contact form submissions are kept for 1 year unless you request deletion.

7. International Data Transfer

Your data is processed in the UK. If we use services outside the UK/EEA (such as Google), we ensure adequate safeguards are in place.

8. Cookies & Tracking

We use cookies for essential functionality, analytics, and advertising. You can manage your cookie preferences via the banner on our site or your browser settings.

9. Children's Privacy

Our site is not intended for children under 18. We do not knowingly collect data from children.

10. Security

We implement industry-standard security measures to protect your information. However, no system is completely secure.

11. Contact Us

For privacy inquiries, contact us at:
Email: info@musclesankle.shop
Address: 142 Grange Road, London, E14 9NQ, United Kingdom
Supervisory Authority: Information Commissioner's Office (ICO), www.ico.org.uk